There’s really nothing new under the sun. King Solomon said it, and he was correct. You see, trends, models, processes, and other like things may change, but principles and foundations are always the same. The same is true for personal branding.
Principles and foundations of becoming a recognized Personal Brand locally or internationally haven’t really changed since the days of King Solomon. But the processes, trends, and media have changed a lot and will keep evolving (I think that’s a better word – evolving).
King Solomon wasn’t the only king in his days, but he had such a huge personal brand – a global one – he was a Super Star King that other kings from other mighty nations traveled far to come to see and consult. He was super famous, to say the least.
Are there personal branding lessons we can draw from the life of King Solomon?
Yes, and a lot too!
But first, let’s get the definition (my definition).
Who is a personal brand?
A personal brand is someone who is known, recognized, identified, and celebrated for a unique ability, talent, knowledge, skill, accomplishment, expertise or any other such unique feature.
For King Solomon, his unique feature was his wisdom to solve great problems, and his ability to amass great wealth.
And that, my friend, is the first Personal Branding lesson you can learn from King Solomon:
IDENTIFY AND PROJECT YOUR UNIQUE FEATURE
There’s no successful brand out there that doesn’t have a unique feature. Not one.
And before you begin to think you don’t have any unique feature, I’d like to tell you that you do. Everyone does. You just have to find it, so you can project it.
And before I go any further, I think you should know that this “unique” feature is only unique because you make it so, not because it is rare/scarce. So please try not to overrate the word “unique.”
Going further, your unique feature could be material, or immaterial or a combination of both. For King Solomon, his major unique feature was intangible – his wisdom. But that wisdom also helped him get tangible things like wealth and other tangible accomplishments.
Your unique feature(s) could be in the form of
- Special ability
Remember what I said about the word “unique” right? Your unique feature becomes unique only because you make it so. And how do you make it so? You’ll learn how when I share the second lesson from King Solomon about becoming a Personal Brand.
Before I share this second lesson with you, I’d like to hear your thoughts on this first one.
PS: Happy new month guys. I hope we see more of each other from now on… I’m really looking forward to it.