If you are a Christian, then you are probably familiar with the scripture that says “There’s a way that seems right to a man, but the end of it is death.”
It happens differently for different people. Some in career choice, some in business, others in choosing life partners, etc. We make choices that seemed right to us at first, ignoring everyone’s advice against it, only to later realize we’ve made wrong choices.
My case was how I chose to do business and make money. It was a model everyone else was operating (or so I thought). What I didn’t know was that I was learning from the wrong crowd, operating a wrong model, but still didn’t realize it.
One major thing that completely gave me a mindset reset (opened my eyes) and changed the course of my life moving forward was a quote a friend shared with me. It was a quote from Carnegie Institute of Technology that reads:
“85% of your financial success is due to your personality (personal branding) and ability to communicate, negotiate and lead. Shockingly, only 15% is due to technical knowledge.”
The last sentence of that quote was indeed a shock to me. Being a web developer, I had always focused on that 15% and giving it 85% of my time (that was the model I operated), and yet was barely making ends meet. But the 85% of what really mattered, I gave only 15% of my time.
It was like a revelation to me; one that moved me into quick action. I began asking a lot of questions, reading and taking online courses on relevant titles. And applying what I was learning, I began to see myself gradually moving towards a life I frequently dream of, but one that seemed very far away.
There’s another quote from Zig Ziglar for people in business that is so true, and complements the first one I quoted from Carnegie Institute of Technology. The quote reads:
“If people like you they will listen to you, but if they trust you, they’ll do business with you.” – Zig Ziglar
And do you get people to like you?
BY BUILDING YOUR PERSONALITY – YOUR PERSONAL BRAND
Here’s what I’ve found, as you build your personal brand, you’re also building your skills and ability to communicate, lead and negotiate. That quote is 100% true.
Ready to start building your personal brand?
Ryan Rhoten, a personal branding expert has a 4-step process to building a personal brand. I’m going to share his process with you hoping that you’d actually get to work with it.
His process: DICE – Discover, Integrate, Content, and Engage
This is where you define who you are, what your strengths are, what things about you are you branding? Think of branding as packaging, then think of what it is about you you’d like to package. Focus on your strengths, what do you naturally gravitate towards?
This is where you build consistency. Everything about you, online and offline, should be consistent with the brand you’re building. Make your voice and presentation one and the same everywhere.
First, engage yourself with the content that is consistent with your brand, feed on them and then begin to create your own content too. Talk about that value of yours on all your platforms, online and offline. If you have challenge with content creation, well there’s something known as content curation. By all means, create and distribute content. Bear in mind though that originality is powerful.
Leverage digital media technologies. Start a blog, become active on social media, engage people with your brand, your value. Accept and create opportunities to speak at events where you can engage live with people. The more you engage with people, the more your own message gets clearer to you.
That’s his four-step process to building a personal brand. It’s gonna take more than that, yes. But just get started already.
Originality is Key
Whatever your goal for personal branding is, it can be met. However, you have to be true to yourself. A personal brand built on falsehood won’t last long. Remember, your brand is ‘You’, so be authentic.
Be authentic, be original, and people who like you for who you are will stick with you, sing your praise and promote your brand. You don’t need a million people; you just need a handful that loves you truly for the value you provide.
Building your personal brand is good business that is good for your business.
PS: Look closely at this quote and tell me sincerely, where have you been focusing your effort, on the 85% or on the 15%?
“85% of your financial success is due to your personality (personal branding) and the ability to communicate, negotiate, and lead. Shockingly, only 15% is due to technical knowledge.” – Carnegie Institute of Technology.